![]() Instead, try to communicate the benefits of your promotions, or call attention to specific deals. Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular but don't offer a specific hook. Sometimes, it's better to be direct and descriptive than trendy. Personalized emails are shown to increase open rates for most users, and may work well when combined with marketing automation in transactional emails, such as birthday deals, post-purchase follow-ups or promotional emails. Use merge tags to personalize your subject lines with each recipient's name or location. ![]() Follow these subject line best practices to ensure that you're on the right track when drafting your email marketing campaign. Writing a good email marketing subject line can be intimidating, especially if you don’t know where to start. ![]() Tips for subject lines that you should include in your digital marketing strategy A/B testing should be a part of your email marketing strategy not only to improve your email marketing statistics but to deliver email users the content they want in a way that is appealing to them. An effective subject line clearly describes what's inside your campaign, but you'll want to test a few variations to find out what works best for your audience to get higher open rates.ĭraft two or three subject lines that differ slightly, for example, "Company B Weekly Newsletter" and "This Week's News from Company B," and set them up in an A/B testing campaign. The best way to know what resonates with your subscribers is to try different things in your marketing emails.
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